The situation
WOOAH has released a new song called "Summer", which is a generic summer-themed track with a low-budget feel. The song's production and melody are unoriginal and borrowed from better songs. The group's label, H Music Entertainment, has been trying to revitalize interest in their groups through a series of digital releases.
What the internet did with it
- — "Cute but nothing special" was the general consensus among netizens, with many expressing disappointment at the lack of originality in the song.
- The song's short length, clocking in at under two and a half minutes, was seen as a cost-cutting measure, with one commenter joking that "second verses must be expensive, after all".
- On Theqoo, the vibe was largely unbothered, with many users discussing the song's lack of impact and the group's overall direction, using terms like *_눈치_ (a sense of awkwardness or discomfort) to describe the listening experience.
The open question
The question remains whether H Music Entertainment's strategy of releasing low-budget, frequent digital singles will ultimately pay off for WOOAH, or if the group will continue to struggle to make an impact in the K-pop scene, particularly with their new sound and stylization, which has yet to be fully defined.
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