The situation
ATEEZ took their third win for "BAD" on the July 16 episode of "M Countdown", a special episode featuring replays of past performances. The win came after a competition with (G)I-DLE's "Gimme Dat Love" for the top spot. This marks another milestone for ATEEZ's "BAD" promotions.
What the internet did with it
- Netizens on Theqoo were generally unbothered, with some commenting on the lack of a live broadcast — "it's weird that they just replayed old performances and still gave out a win".
- The win announcement was met with a mix of congratulations and comments about the special episode format, with one netizen saying — "I'm happy they won but this episode was so boring, just a bunch of old clips".
- ATEEZ's fans, ATINY, were celebrating the group's third win for "BAD", with some discussing the song's performance on various music charts.
The open question
The question remains how "BAD" will perform on next week's music shows, given the song's consistent wins and the upcoming comeback schedule of other prominent K-pop groups. ATEEZ's team has not yet commented on potential follow-up promotions or a new release.