The situation
Seonghwa of ATEEZ has been announced as the model for Songzio's 26AW campaign, 'Crushed Cast Constructed'. This campaign marks another high-profile collaboration for the brand, following previous partnerships with Elliot Emile and Disney. Seonghwa's involvement is notable given his growing presence in the fashion world.
What the internet did with it
- Netizens on Theqoo are generally unbothered, with some commenting on Seonghwa's *눈치 (ability to read the room) in selecting fashion collaborations — "he's really going for that high fashion look and I'm here for it".
- The campaign's title, 'Crushed Cast Constructed', has sparked some discussion about the potential themes and aesthetics of the campaign, with some speculating it may involve deconstructed or avant-garde pieces.
- — "I'm excited to see how Seonghwa pulls off the look, Songzio's designs can be pretty out there".
The open question
The release date for the 'Crushed Cast Constructed' campaign has not been officially confirmed, leaving fans to speculate about when they can expect to see Seonghwa's full campaign photos and videos. Seonghwa's fans are waiting for an official statement from Songzio or ATEEZ's management team regarding the campaign's schedule.
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