The situation
"Manager Kim" has taken the top spot in the July drama brand reputation rankings, with a positive rate of 94.79%. The drama's brand reputation analysis showed highly linked terms like "solid" and "box office hit", and keywords including 'So Ji-sub' and 'ratings'. This comes as the drama breaks through the 20% mark in viewership, reaching 21.6% in just four episodes.
What the internet did with it
- Netizens on Theqoo noted the drama's rapid rise to 20% ratings, with one comment saying — "the fact that it broke 20% in just four episodes is insane, the writing is really solid"
- The Korea Corporate Reputation Research Institute analyzed over 70 million pieces of brand big data to determine the rankings, with "Manager Kim" coming out on top
- The drama's success is notable given it's So Ji-sub's first SBS project in 13 years, and it's based on a popular webtoon of the same name
The open question
The question remains whether "Manager Kim" can maintain its high ratings and brand reputation throughout the rest of its run, especially given the competitive drama landscape. The drama's ability to sustain its momentum will be closely watched in the coming weeks.
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