The situation
Scooter Braun has departed HYBE's board of directors, although he will continue to serve as a senior advisor to the company. This development comes a year after he stepped down as CEO of HYBE America, with Isaac Lee taking over the role. Braun's exit from the board marks another shift in his involvement with HYBE since the company acquired his firm, Ithaca Holdings, in 2021.
What the internet did with it
- Netizens on Theqoo seemed unbothered by the news, with one commenter stating — "he's still getting paid, nothing changes" and the overall vibe of the room being rather *답답해* (frustrated, but in a resigned way) about the continued influence of outsiders in K-pop.
- Braun's role in overseeing projects like KATSEYE and Alan's Universe as an advisor suggests he still has some input in HYBE's operations, despite no longer being on the board or serving as CEO.
- The fact that Braun did not respond to Billboard's request for comment has led some to speculate about the nature of his departure and whether it was amicable or not.
The open question
The exact reasons behind Braun's departure from the board remain unclear, as does the potential impact of this change on HYBE's future strategic decisions, particularly concerning its American operations and partnerships like the one with Geffen Records for KATSEYE.
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