The situation
RESCENE is gearing up for their comeback with a remake single 'Pretty Girl', set to drop on July 8. The group has launched a point dance challenge and a fan-participation website to promote the release. By releasing choreography and character creation content, RESCENE is allowing fans to participate directly in the promotional campaign.
What the internet did with it
- The point dance challenge video featuring the choreography of 'Pretty Girl' has been made available on short-form platforms, with fans encouraged to participate and share their own versions.
- The 'Pretty Girl's Secret Wardrobe' website allows fans to create their own characters, with options to customize hairstyles, clothes, and accessories, and choose from two versions of the 'Pretty Girl' background music.
- Netizens on Theqoo seem unbothered, with one comment — "I'm just here for the music, not the character customization" — reflecting the general vibe of the room.
The open question
The music video for 'Pretty Girl' has not been released yet, and it remains unclear whether it will feature the customized characters created by fans through the 'Pretty Girl's Secret Wardrobe' website, leaving fans to wonder how the group will tie the promotional campaign together with the actual music release.
📸 Additional Photos
Top Comments from Reddit