RESCENE - Launch of the Mujinjang Shrimp Steak Pizza (RESCENE x Dominos CF)

The situation
Domino's Pizza has chosen RESCENE as the exclusive model for their new brand, citing the group's energy and iconic image. The group's popularity has been on the rise, with their YouTube content going viral and topping the brand reputation for new idol groups this month. This partnership will see RESCENE starring in Domino's Pizza TV commercials.

What the internet did with it

• Netizens are amused by the unexpected collaboration, with some commenting on the *사이다 (refreshing and cool) factor of RESCENE promoting pizza.
• The fact that RESCENE's concept and memes, such as "Geoje Yaho", have contributed to their popularity and likely influenced Domino's decision to partner with them.
• — "Lysenne's energy is a perfect match for Domino's, can't wait to see the commercials"

The open question
The release date of the TV commercials, set for the 16th, raises the question of how RESCENE's involvement will impact Domino's Pizza sales and whether their *눈치 (ability to read the room and be in tune with the audience) will translate to a successful marketing campaign.

📸 Additional Photos