The situation
Convenience store chain CU has appointed K-pop girl group RESCENE as their new brand models, citing the group's growth potential, buzz, and friendly image. The partnership aims to create new customer experiences through collaborative products and events. RESCENE's digital fandom and rapid rise in public recognition likely factored into CU's decision.
What the internet did with it
- Netizens on Theqoo seem unbothered by the news, with some commenting on the group's relatively low profile despite their growing popularity — "they're still not that well-known, but I guess it's a good opportunity for them."
- The contract between CU and RESCENE includes plans for collaborative product development, branded content production, and customer participation events, which could help increase the group's visibility and appeal to a wider audience.
- RESCENE's leader Wonyi's YouTube channel having over 1.1 million subscribers is seen as a testament to the group's strong digital presence and potential for further growth.
The open question
The exact timeline and details of the collaborative products and events between CU and RESCENE remain unclear, leaving fans and observers waiting for more information on how this partnership will play out in practice.
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