The situation
OURBIRTHDAY, the new girl group under INNIT Entertainment, has opened their official social media accounts, confirming their debut on July 22, 2026. This comes after a series of leaks and rumors about a new JYP Entertainment girl group, which ultimately did not materialize under that label. The group's concept and style are still unclear, but their name and debut date are now set.
What the internet did with it
- Netizens on Theqoo are generally unbothered by the news, with some expressing skepticism about the group's chances of success given the crowded K-pop landscape.
- The group's name, OURBIRTHDAY, was discovered through a trademark filing, and their social media accounts were created on July 2, 2026, with a teaser confirming their debut date.
- — "I'm so done with all these new groups, can't they just give us a comeback from a group we already know and love"
The open question
The biggest question still unanswered is what kind of music and concept OURBIRTHDAY will bring to the table, as their debut teaser did not reveal much about their style or sound, leaving fans to wonder what to expect from this new group.
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