The situation
BTS's song "NORMAL" from their album ARIRANG is set to be promoted to pop radio starting the week of July 27. This follows the success of their previous single "SWIM", which debuted at No. 1 on the Billboard Hot 100 chart. The promotion coincides with BTS's ongoing ARIRANG World Tour, which has already grossed over $127 million.
What the internet did with it
- Netizens on Theqoo are discussing the potential impact of "NORMAL" on the pop radio charts, with some noting that BTS's previous singles have performed well on the Pop Airplay chart, including "Dynamite" and "Butter" which both reached the top 10.
- The announcement has also sparked conversation about BTS's upcoming performance at the FIFA World Cup Final Halftime Show, where they will be co-headlining with Justin Bieber, Madonna, and Shakira.
- — "BTS is really going all out with this album, I'm not surprised they're pushing another single to radio"
The open question
The question remains how "NORMAL" will perform on the pop radio charts, and whether it will be able to match or surpass the success of "SWIM". The song's promotion to pop radio is likely to be closely watched by fans and industry observers alike, particularly given BTS's history of achieving high chart positions with their English-language releases.
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