The situation
KiiiKiii has released their 3rd EP, "WhyKiiiKiii", with a lead track "404 (New Era)" that reinterprets the internet error code as a symbol of freedom. The group's concept centers around being "delulu" (delusional), manifesting wildly unrealistic dreams. This release comes after a strong first year in the industry, with the group aiming to perform on larger, global stages.
What the internet did with it
- The music video for "404 (New Era)" has been praised for its unique blend of casual footage and wish-fulfillment fantasies, showcasing the members' confidence and individuality.
- Netizens on Theqoo noted that KiiiKiii's message of self-confidence and individuality has remained consistent throughout their discography, with one commenter saying — "they're really living up to their 'Gen Z-core' title, it's all about being unapologetically themselves". The room was generally unbothered, with some fans discussing the group's potential to break into global festivals.
- The EP's production features a song by Epik High's Tablo, "To Me From Me", which has sparked interest among fans of both KiiiKiii and Epik High.
The open question
The question remains whether KiiiKiii will be able to achieve their goal of performing at major global festivals, such as Lollapalooza, and how they will be received by international audiences. Their next move will be closely watched, particularly as they aim to expand their stages and solidify their position as a "Gen Z-core" girl group.
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