The situation
The Korean Business Research Institute released the Drama Actor Brand Reputation Rankings for July, with Jung Eunji and Lee Jung Eun from Miss Night and Day taking the top two spots, followed by Uhm Tae Goo from My Sweet Mobster. The rankings are based on an analysis of media coverage, consumer participation, and community index from June 9 to July 9. Jung Eunji scored an index of 2,531,972, while Lee Jung Eun had a reputation index of 2,399,634.
What the internet did with it
- On Theqoo, the reaction was generally unbothered, with some users noting that the rankings reflect the current popularity of the dramas — "it's no surprise Miss Night and Day is killing it, have you seen the *ėģ¹ (awareness of social cues) between the leads?"
- The top 5 rankings also included Song Seung Heon and Jung Ryeo Won, with indices of 1,621,108 and 1,596,205, respectively, indicating a significant gap between the top 3 and the rest of the list.
- — "I'm surprised Wi Ha Joon is so low on the list, I thought *ģ¬ģ“ė¤ (a refreshing or satisfying moment) from his drama would've given him a boost, guess not."
The open question
The question remains how these rankings will affect the dramas' future episodes and storylines, particularly for Miss Night and Day, which has been consistently topping the charts — will the writers use this momentum to take risks or play it safe?