The situation
The Korean Business Research Institute has released the July brand reputation rankings for individual boy group members, with BTS's Jimin holding onto the top spot. His brand reputation index score is 3,893,749, with high-ranking phrases including "ARMY," "Munich," and "blond." The rankings are determined through an analysis of consumer participation, media coverage, communication, and community awareness indexes of 755 boy group members.
What the internet did with it
- Netizens on Theqoo noted that ATEEZ's San saw a significant increase in his brand reputation index, rising to fourth place with a score of 1,919,276, marking an 815.27 percent increase since last month.
- The top five rankings were dominated by BTS members and Wanna One alumni, with CORTIS's Keonho rounding out the top five with a brand reputation index of 1,902,631.
- — "Jimin's consistent ranking is no surprise, but San's jump is definitely noteworthy, guess all that touring paid off"
The open question
The reason behind San's significant increase in brand reputation index is still unclear, and it remains to be seen whether he can maintain this momentum in the coming months. Specifically, what triggered the 815.27 percent increase in his score since June is the open question.