The situation
ILLIT's music video for "It's Me" has surpassed 100 million views on YouTube, making it their second video to reach this milestone after "Magnetic". This achievement comes approximately 78 days after the song's release. The group has broken their own record for the fastest music video to hit 100 million views.
What the internet did with it
- Netizens on Theqoo are unbothered, with one comment stating — "they're really growing on me, the song is a *사이다* (a refreshing twist) from the usual"
- The previous record held by "Magnetic" was 86 days, 17 hours, and 30 minutes, showing a significant improvement in viewership for ILLIT's latest release
- Some fans are discussing how this milestone reflects the group's increasing popularity and *눈치 (intuitive sense) for creating catchy, viral content
The open question
The question remains whether ILLIT will be able to maintain this momentum with their future releases, and what their next move will be to capitalize on the success of "It's Me".