The situation
ATEEZ has achieved their third No. 1 on the Billboard 200 chart with their latest album, GOLDEN HOUR : Part.5, earning 228,000 equivalent album units in the United States. This marks a career-high for the group, driven largely by pure album sales of 223,000. ATEEZ now holds the record for the most top 10 albums on the Billboard 200 in the 2020s, with nine consecutive top 10s.
What the internet did with it
- The album's success can be attributed to its availability in 30 CD variants and five vinyl variants, including signed editions with collectible items, which likely appealed to fans looking to collect merchandise.
- ATEEZ's achievement has solidified their position as one of the top K-pop groups in the US market, with their previous No. 1 albums including GOLDEN HOUR : Part.2 and THE WORLD EP.FIN : WILL.
- On Theqoo, netizens were generally unbothered by the news, with some commenting on the group's dedicated fanbase and the impact of merchandise sales on their chart performance — "it's all about the *사이다* (satisfying, but also implies a sense of justice or vindication) of buying all those photocards and posters."
The open question
The question remains whether ATEEZ will be able to maintain their momentum and achieve further success on the Billboard charts, potentially breaking more records in the K-pop genre. Specifically, their next move and potential collaborations or comebacks are still unclear, leaving fans wondering what's next for the group.
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