ZEROBASEONE (ZB1) Seok Matthew has been chosen as an ambassador for "Visit Seoul" as part of the "Met U in Seoul" campaign held by the Seoul Tourism Organization

The situation
Matthew Seok of ZEROBASEONE has been appointed as an ambassador for "Visit Seoul" as part of the "Met U in Seoul" campaign. The campaign, organized by the Seoul Tourism Organization, aims to promote Seoul's attractions to global K-pop fans. Seok will introduce the charm of Seoul through videos showcasing his personal experiences in the city.

What the internet did with it

• Netizens on Theqoo seem unbothered, with some commenting on the clever play on words with "Met U in Seoul" combining Matthew Seok's name with "Meet You".
• The campaign includes short-form challenges designed for global K-pop fans to share on social media, which might help increase engagement and interest in visiting Seoul.
• Gil Gi-yeon, CEO of the Seoul Tourism Organization, expressed hopes that Matthew Seok's involvement would bring positive energy to the campaign and synergize with Seoul's hospitality charm.

The open question
The success of the "Met U in Seoul" campaign in actually increasing visits to Seoul remains to be measured, with the campaign's effectiveness depending on how well it resonates with global K-pop fans and inspires them to plan trips to the city. The specific metrics the Seoul Tourism Organization will use to evaluate the campaign's impact are not yet clear.