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RESCENE have been officially appointed as promotional ambassadors for the city of Gyeongju


June 28, 2026
RESCENE have been officially appointed as promotional ambassadors for the city of Gyeongju
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The situation
RESCENE has been appointed as the promotional ambassador for Gyeongju City, with the group set to participate in activities promoting the city's historical culture and tourism content. This appointment follows their previous roles in Geoje and Suwon, and is notable given member Jena's connection to Gyeongju, earning her the nickname "Princess of Silla". The city aims to leverage K-pop's global influence to appeal to a younger generation and overseas tourists.

What the internet did with it

  • Netizens on Theqoo seemed unbothered by the announcement, with some commenting on the group's existing promotional work in other cities — "they're really collecting ambassador titles, aren't they?"
  • The appointment ceremony's date has not been announced, leaving fans to wait for further details on RESCENE's promotional activities for Gyeongju City.
  • RESCENE's upcoming remake single "Pretty Girl" is scheduled for release next month, which may coincide with their promotional efforts for Gyeongju City, potentially boosting the city's visibility.

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The open question
The exact date of the appointment ceremony and the specifics of RESCENE's promotional activities for Gyeongju City remain unconfirmed, leaving a gap in the details of how the group will fulfill their new role as ambassadors.

Top Comments from Reddit

u/piw5056
Two more to go! You know what to do Goyang and Chiba!
u/sailormusic
3 down, 2 to go. Ilsan and Chiba, you could do the coolest thing.
u/Illustrious_Image967
My "RESCENE = regional scene" joke is gaining traction.
u/Artisun
Source On the 29th , Gyeongju City announced that it had appointed RESCENE as tourism ambassadors. The city added that it will also promote activities to widely publicize the charms and tourism content of Gyeongju, a city of history and culture, both domestically and internationally. Zena, who is from Gyeongju, previously garnered attention for expressing her affection for her hometown, earning the nickname "Silla Princess" by showcasing content featuring a charming dialect concept on member Woni's personal YouTube channel. ...The combination of Zena's regional symbolism and RESCENE's global influence led to her selection as a promotional ambassador. Gyeongju City stated, "Given the recent high global influence of K-pop, we determined that it was necessary to select promotional ambassadors who could approach the younger generation and overseas tourists in a friendly manner.
u/buttes123
Traditional capital of Silla put a crown on someone calling themselves the princess of Silla. Close enough welcome back Unified Silla.
u/ReverendSalem
Next headline: Rescene appointed as Ambassadors for Korea. Next year's headline: Rescene appointed as Ambassadors for Asia.,
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