The situation
Stray Kids, MONSTA X, TWS, and EXO's Kai and Sehun are fronting South Korea's Be In Artists' Scenes campaign to boost tourism. The campaign aims to draw visitors to various locations in South Korea by showcasing the country's vibrant culture and scenery. This move is likely an attempt to revive the tourism industry, which has been sluggish since the pandemic.
What the internet did with it
- — "I'm so down to visit all these locations now, the campaign teasers look amazing"
- The campaign features the idols in different scenic locations, highlighting the beauty of South Korea and its rich cultural heritage, with some netizens on Theqoo noting the campaign's potential to appeal to international fans and increase tourism, though the room was generally unbothered.
- Some fans have already started speculating about the potential for future variety shows or content featuring the idols exploring these locations, possibly even a *ėŽėīëĪ moment where they get to interact with locals.
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